Star Alliance - Meeting of Minds
- Format: 10 x 4’ Online Films: Global launch of 2009 campaign
- Directed by: Yo-Yo
- Agency: DDB London / MEC London
- Production Company: CNBC
Yo-Yo first worked with Star Alliance while freelancing at CNBC in 2008. There she helped create this first Star Alliance series. When the global campaign launched the high viewing figures crashed the Star Alliance web servers. Millions of business viewers logged on; MEC recorded a 69% watch through. Now that’s engaging content.
Click here to watch all the films on Star Alliance website.